Digital Advertising

DIGITAL ADVERTISING

Brand positioning, increasing sales, or driving more traffic to your website to reach new users, people who don't know you yet but are searching for something like what you offer or have interests aligned with your business.

GOOGLE ADS

Our capabilities

We start with the business goal you have in mind to determine what strategy to design and which types of campaigns we will focus on. You may want to increase traffic to your site, build brand positioning, or increase leads (prospects) through chat, calls, or sales conversions, especially for an Ecommerce (online sales site).

We can design either of these options if you don't already have them, but if you do, we need to review and ensure the advertising conversion rate will be achieved with a website that loads easily, has relevant content both in copy and visuals (images, videos, calls-to-action, etc.), and encourages visitors to stay on your page to achieve your desired objective.

We create the Google Ads account, configure the campaigns, links, and necessary conversion tags to properly track the desired results: filling out a form, chatting via WhatsApp, receiving a call, downloading an app, or purchasing your products online.

From the start, we define market segments aligned with your business objective, the geographic reach you're interested in, and the investment allocated to ensure that amount is effectively utilized during the campaign execution month.

The keywords that are essential for the algorithm to recognize what topic you’re addressing are defined after analyzing your competition, the market you serve, and current trends. We will then propose search terms for your review before uploading them to the configuration.

“What cannot be measured cannot be controlled; what cannot be controlled cannot be managed; what cannot be managed cannot be improved.” Peter Drucker. We strongly agree with this statement because our primary focus is ensuring that no time or money is wasted. Each month, you will receive a visit or video conference to review the campaign performance results, so that, with your feedback, we can redefine the direction or improve whatever is necessary. We might even witness how well your business is doing thanks to these actions and continue what has worked

¿Quieres que diseñemos tu estrategia de publicidad digital?

SOCIAL MEDIA ADVERTISING

This will give your business visibility where most internet users spend 70% of their time while on electronic devices daily.

It will grow your audience because you will reach individuals who don't know you yet, let alone follow you. The ads are designed to increase conversion rates, drive more traffic to your site, generate leads, and boost interest in your brand.

If your friends and family are already following you, that's great, but we need to make sure consumers who don't yet know about your existence see the offer you have for them.

By gathering information such as age, gender, occupation, education, location, device type, and post type, user actions will be directed toward discovering your brand.

If we need to publish in English to reach your market, we will offer that as well, as some strategies are more effective in that language depending on the market your product or service is targeting.

The investment amounts will depend on several factors that we will consider from the first call when we understand your company's business objectives.

One important thing to note is that Digital Advertising does not yield instant results, as the platforms need time to generate data (historical data) to recognize that you are in a certain field and that you're a player in that space.

Tracking and measuring every action related to digital advertising is our way of showing how much we care about your image, brand reputation, and business, but most importantly, about making sure clients know you have something valuable for them.

As for the service we offer, we can handle anything from editing the photos and videos you provide to taking the images

We study the topic of your campaigns and provide proposals aligned with your business objectives.

We define the best call-to-action to ensure effective conversions.

We may even suggest setting up a Chatbot to automatically engage with your audience if the situation calls for it.

If we achieve synergy across various digital channels alongside Google Ads, the advertising strategy will be a winning one. We’ll ensure greater relevance, consistency, and actions that translate into conversions.

The platforms where we run your campaigns are:

Remember, we will analyze which channel is ideal to achieve your business goals and focus the budget on generating more leads to grow your business.